The Medway Baby Boomer Housing Paradox: Wealth in Property, But Nowhere to Go

For decades, baby boomers in the UK have been the quiet beneficiaries of a housing market that has worked in their favour. Rising property prices and a growing housing shortage have pushed home values sky-high, giving this generation substantial equity in their homes. However, as more and more boomers enter retirement age, a new reality sets in, and the properties they need for this next stage of life are almost impossible to find.

From Winners to the Woes of Rising Medway House Prices

The current housing market presents a paradox. Many Medway baby boomers aged 59 to 78 have benefitted from decades of increasing property values.

The average Medway home has risen from

£10,591 in 1974 to £323,568 today

Their homes have become financial assets, contributing significantly to their net worth. However, their housing needs are shifting as they approach the later stages of life.

Accessible, retirement-friendly Medway properties, bungalows, ground-floor apartments, or homes with stair-free access are in critically short supply. According to some recent research, fewer than 10% of UK homes are suitable for those with limited mobility, and they only tend to come on the market after the current owners have been in it an average of 22 years. To give you an idea…

Only 348 bungalows have sold

in the Medway area in 2024

This leaves many baby boomers in a bind: They're stuck in large, family-sized Medway homes that no longer suit their needs. Rising living costs, with energy bills and insurance premiums eating into fixed incomes, make downsizing seem like an impossible task.

Is It ‘Ageing in Your Medway Home’ or ‘Stuck in Your Medway Home’?

Much like the experiences of their counterparts around the world, UK baby boomers are finding themselves “stuck in your home.” While some may choose to remain in their current homes due to emotional ties or the desire to age in familiar surroundings, many have no other option. Homes that meet their needs rarely come onto the market, and when they do, they’re often snapped up quickly, privately or through networks that most people don’t have access to.

The 2021 census shows that a significant proportion of baby boomers own larger homes with two or more spare bedrooms - homes that are increasingly unsuitable for their stage of life.

Of the 19,728 OAP households in the Medway Council area, 12,950 households have two or more spare bedrooms

Meanwhile, younger families who could fully utilise these properties need help to get onto the property ladder. This creates a bottleneck in the market that affects both ends of the spectrum.

Why Retirement Housing Isn’t Always Available

Several factors contribute to this shortage:

1. Development Trends: Over the past two decades, new-build developments have prioritised high-density housing, focusing on flats and town houses/semi-detached homes rather than bungalows or accessible properties. Developers often see little profit in creating single-storey homes as they take up so much land, even as demand for them grows.

2. Hidden Market Dynamics: Many of the most desirable retirement Medway properties (bungalows and ground floor apartments) never make it to property portals (Rightmove, Zoopla or On The Market). Estate agents still sell them, yet only to people who have registered on their mailing list. The issue is that there has been an 80% to 90% reduction in people putting themselves on the mailing list in the last two decades because many home buyers assume every home goes onto the portals. This leaves many would-be Medway buyers waiting endlessly for a home they may never see.

The Costs of Staying Put

Remaining in your Medway home, which no longer suits your needs, can take a toll. Physically, features like stairs, large gardens, and narrow doorways can become daily challenges. Financially, larger family homes have higher costs - particularly with higher council tax bills, gas and electric bills, and home maintenance - which can be burdensome for those on fixed incomes.

And emotionally, the isolation of those living in a village or outlying suburb, many of whom are without access to amenities such as doctors' surgeries or public transport, can weigh heavily.

There’s also a broader societal cost. Without a steady flow of the older generation downsizing, those family homes remain occupied by empty nesters, while the younger generations, looking for space to grow, are unable to find larger homes for their families to grow into.

A Possible Solution: A Proactive Approach for Medway Baby Boomers?

If you’re a Medway baby boomer feeling stuck in this situation, it may be time to take a different approach. Rather than waiting for the perfect home to come onto the market, consider these steps:

1. Register Your Interest with Medway Estate Agents: Share your requirements with local property professionals/estate agents who understand these challenges. As a proactive Medway agent, we specialise in working with Medway homeowners like you, keeping an eye on properties that may never publicly come onto the market and offering a personal touch that online searches can’t provide.

2. Plan Your Move Early: Securing a buyer for your current home doesn’t mean you need to move immediately. We could find you a buyer who’s willing to wait while you search for the right Medway property so you can ease the pressure and gain flexibility.

3. Explore Creative Housing Options: Sometimes, the perfect home isn't a new one but an existing property that can be adapted to your needs. Extensions, modifications, or even shared living arrangements with family members might open new possibilities. Again, we know Medway architects who could 'think outside the box' for a solution that meets your future living requirements.

Why Act Now?

The demand for accessible Medway homes will only increase as the remaining baby boomers (and even some Gen X) reach retirement age. At the same time, competition from younger Medway buyers who see the benefits of step-free single-storey living is growing. As time goes by, things will only get worse.

Here’s How We Can Help the Baby Boomers of Medway

Over the years, we’ve worked closely with local Medway homeowners to navigate these challenges. We understand the emotional and practical hurdles in downsizing or relocating later in life. Our goal is simple: to make the process as seamless as possible by connecting you with properties that fit your needs and ensuring your current home is sold to someone ready to wait for your next move.

Let's discuss whether you've been waiting for the right Medway property but need help. Whether it's identifying off-market opportunities or helping you understand your options, we are here to support you every step of the way.

After all, the next chapter of your life deserves the right home - and sometimes, finding it requires thinking beyond the traditional property market.

Let me know your thoughts in the comments.