How to Write an Effective Property Listing

Creating a compelling property listing is crucial for attracting quality tenants and minimising void periods that cost you money. An effective listing not only showcases your property’s best features but also provides essential information that potential tenants need to make informed decisions. Here are the key elements to consider when writing an effective property listing.

Crafting Catchy Headlines

The headline is the first thing potential tenants will see, so it’s important to make it engaging and informative. A well-crafted headline should highlight the most appealing aspects of the property.

Be Specific

Include key details such as the type of property (e.g., "Spacious 2-Bedroom Flat"), location (e.g., "in Central London"), and a standout feature (e.g., "with Stunning River Views").

Use Descriptive Language

Words like "luxurious," "modern," and "newly renovated" can make your listing more attractive.

Keep It Concise

Aim for a headline that is clear and to the point, ideally under 60 characters.

Example: "Charming 3-Bedroom House in Kent with Private Garden"

Writing Detailed Descriptions

A detailed description helps potential tenants visualise living in your property. It should be thorough yet concise, highlighting the unique features and benefits of the property.

Property Overview

Start with a brief overview, including the property type, number of bedrooms and bathrooms, and overall condition.

Key Features

Highlight the main features such as modern kitchen appliances, spacious living areas, and any recent renovations.

Location Benefits

Describe the location, focusing on nearby amenities like public transport, schools, parks, and shopping centres.

Tenant Perks

Mention any additional perks such as included utilities, parking availability, or pet-friendly policies.

Example: "This newly renovated 3-bedroom house in Kent offers a perfect blend of modern amenities and classic charm. The spacious living room features large windows that flood the space with natural light, while the fully equipped kitchen boasts state-of-the-art appliances. Each bedroom is generously sized with ample storage, and the master bedroom includes an en-suite bathroom. Located just minutes from public transport links, and local parks, this property is ideal for families and professionals alike."

Using Quality Photos

High-quality photos are essential for attracting tenants and giving them a realistic view of the property. Investing in good photography can make your listing stand out.

Bright and Clear Images

Ensure all photos are well-lit and high resolution. Natural light works best, so try to schedule photoshoots during the day. For luxury properties, a twilight photo shoot can be a beautiful addition to capture the property during ‘the golden hour’.

Highlight Key Areas

Include photos of all major areas: the exterior, living room, kitchen, bedrooms, bathrooms, and any unique features like gardens or balconies.

Showcase the Best Features

Focus on the property’s most attractive aspects, such as a modern kitchen, spacious living area, or lovely views.

Stage the Property

A well-staged property can look more inviting. Ensure the space is clean, uncluttered, and decorated in a way that appeals to a broad audience. If the property is empty, CGI staging can be a fantastic way to get interest that you wouldn't otherwise have.

Example: Include a gallery of 8-10 photos showcasing different parts of the property, both interior and exterior.

Including Essential Information

Providing all the necessary information in your listing helps potential tenants make quick and informed decisions. Ensure that you cover all the basics and any additional details that could be important.

Basic Details

List the property’s rent price, deposit amount, available date, and lease terms.

Utilities and Services

Specify if any utilities and services are included in the rent, such as water, electricity, internet, or maintenance.

Contact Information

Clearly provide your contact details or your letting agent’s information for inquiries and viewings.

Pet Policy

State whether pets are allowed and any related conditions.

Parking and Storage

Mention the availability of parking spaces and additional storage options if any.

Example: "Rent: £2,000 per month | Deposit: £2,000 | Available: 1st September 2024 | Lease Term: 12 months minimum | Utilities Included: Water, Internet | Contact: 01634 393 700 or theteam@docksidekent.com | Pets: Allowed with approval | Parking: Off-street parking available | Storage: Additional bike storage included".

Writing an effective property listing involves crafting catchy headlines, providing detailed descriptions, using quality photos, and including essential information. By focusing on these key elements, you can create a listing that attracts high-quality tenants and minimises vacancies. Make sure your listing stands out in the competitive rental market and showcases your property’s best features to potential tenants.

To get all this and more done for you, just get in touch for a no-obligation chat with us on 01634 393 700 or theteam@docksidekent.com.