What’s the Difference Between a Flat and an Apartment in Rochester?

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  • "An apartment is over £100 grand and a flat under £100k", said my friend.

  • Joking aside, there is no difference, call it what you will, the humble apartment/flat has served Rochester well over the years.

  • The average sale price of an apartment in Rochester in 2021 was £196,120, making it an excellent first-time buyer purchase and buy-to-let investment.

  • In this article, I want to look at the apartment/flat in Rochester and how it could solve the county’s housing crisis.

The word ‘Apartment’ derives from the French word ‘Appartement', which comes from the Italian form of the word, ‘Appartamento’. The core of that Italian word ‘appartare’ means ‘to separate’, as in ‘separate a building’. 

The word comes from Roman times when housing costs were so expensive within the city walls of Rome. Savvy property owners split (or separated) their houses into what we know as apartments or flats today.

The word flat is derived from the Old Scottish/Old English word 'flet'. The flet is the interior of the home. Some also think the phrase stuck as most flats are on one floor, and so by definition, the accommodation is on the flat (i.e., no stairs inside).

The country has an enduring housing shortage. Not enough homes are being built, and even though the Government is aspiring to build 300,000 new homes annually to match demand and keep costs of housing affordable, less than 250,000 were built in 2019, the best rate in the last decade. 

And that is why some say the simple solution to Britain’s housing problem is building more apartments/flats.

The British population has been growing by more than half a million every year for the last twenty years. Yet just over 175,000 homes have been built annually. 

One solution is building more apartments – and on the face of it, the facts stack up as they are cheaper to heat, the views are often unique and they use less land.

To look at what we do as a country with our apartments, it's important to look at Europe to see how they live so that we can compare the percentages of flats/apartments lived in - 

  • Spain 66.1%

  • Switzerland 63.1%

  • Greece 59.2%

  • Germany 56.3%

  • Italy 53.1%

  • EU average 46.2%

  • Sweden 46.7%

  • France 34.0%

  • The United Kingdom 14.8%

Quite a stark difference, isn't it!

Now let’s look at Rochester itself.

Of the 26,378 households in Rochester,
18.5% of them (4,893) are apartments / flats.

Even though only 1.2% of the country has residential property built on it (and an additional 3.5% are gardens), building houses is low-density land use. Is it sustainable in the long term to continue to build that way in Britain, a country with a similar population to France yet having less than half its landmass? 

If we continue to build just over 5 in 6 new households as houses, surely sooner or later, the precious green belt around our towns and cities will have to go. And I know many of you will say use brownfield sites. Of course, there are brownfield sites, yet …

in the whole of the Medway area, there are only 79 brownfield sites, totalling only 79.5 acres, which would only provide 2,298 houses – so not many!

The country needs a decent supply of homes for its growing and ageing population. Many of you will frown when it has been suggested, even if it's for environmental reasons alone, most of these should be apartments/flats.

Don’t get me wrong, the love/hate relationship with the apartment/flat and the British is well-founded. Many apartments/flats in Britain are not suitable for happy family living. The high-rise ghetto council blocks built in the 1960s didn’t help with their poor communal areas, lack of maintenance and lifts that didn’t work.

Why do so many more Europeans live in apartments?

In mainland Europe, the apartments are larger. For example, in Germany, they are 974 sq ft; in Denmark, they are 1,452 sq. ft; in the UK, they are only 793 sq ft. Also, European apartment/flat owners have more storage areas, higher ceilings and better communal areas. 

It is a vicious cycle. Poorly made small apartments make families side-step them, which makes new home builders construct apartments unsuitable for families, which means the situation worsens. This results in the British property market trying to expand our towns and cities outwards into the countryside with houses, rather than upwards into the sky.

I am not suggesting 20-storey high-rise tower blocks in Rochester for one second. Looking deeper into the information from Europe, most people live in low-rise three and four-storey purpose-built apartment blocks.

To begin with, these new apartments/flats need to be justly desirable for Rochester families and be seen as such by the local population. The building materials used, communal spaces, the building’s functionality, and design specifications must not only meet but exceed current building specs on houses, or planning permission should withhold.

Maybe the Government could incentivise builders to build apartments/flats instead of houses to improve the supply of quality apartments/flats with tax breaks?  

Things will take decades to change, yet I thought it was appropriate to discuss the matter in such an environment as this.

These are my thoughts, what are yours?

One place for more information is my Medway Property Market blog. If you are a landlord or thinking of becoming one for the first time, and you want to read more articles like this about the Medway property market together with regular postings on what I consider the best buy to let deals in Medway, then it is well worth reading. You can also email me at spencer@docksidekent.com


If you are in the area feel free to pop into the office which is based at Station Road, Strood, Kent, ME2 4WQ


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